As a business owner, one of the things you need to focus on is digital marketing. It can be tough to know where to begin, but there are some great tools that can help you get started.
The problem is that when you are just starting out, it might not make sense to spend a lot of money subscribing to the best and most expensive marketing tools out there.
The following list is a curated collection of my favorite affordable marketing tools that can help grow your business in 2022.
1. Systeme.io
Systeme.io is one of the most inexpensive funnel builders/all-in-one marketing tools available.
It has functionality similar to tools like Clickfunnels and Kartra, but the monthly subscription fee is literally a fraction of the price (or even free if you are just starting out).
🔎 Check out our unbiased Systeme.io review
Systeme gives you access to the following marketing tools:
The most expensive plan gives you unlimited contacts and email sends per month which is unheard of even from the top email marketing platforms.
2. GetResponse
Email marketing is still one of the most cost-effective channels to drive engagement and grow your online business.
Email campaigns deliver a higher ROI than any other type of digital marketing, so focusing on email is a must for any marketer who is worth their weight.
GetResponse provides a cost-effective solution to a notoriously expensive business expense.
For only $15 per month you get:
However, the FREE plan is more than enough for most new marketers to get started, so you can save money on another tool subscription while you start making money from your email list.
It’s a win-win!
3. Keyword Atlas
The first step of executing any successful content marketing campaign is identifying the right keywords to target.
Tools like Ahrefs and SEMRUSH do an amazing job uncovering lucrative keywords in any niche…but they are both around $100 per month for their most basic plan.
Keyword Atlas is my favorite cheap marketing tool for finding the top money-making keywords to target when writing content.
📖 Read our Keyword Atlas Review and Walkthrough
For only $37 one-time (with my private discount link) Keyword Atlas gives you access to:
The inexpensive one-time price makes Keyword Atlas a no-brainer purchase for anyone looking to become a keyword super-sleuth and maximize their content marketing ROI.
4. PageOptimzer Pro
Once you find the proper keywords to write about for your content marketing campaigns, the next step is to optimize your posts for Google search.
Tools like Surfer and MarketMuse are great at optimizing content to get on page one of the SERPs, but they also come with hefty price tags.
PageOptimizer Pro (also known as POP) is a similar on-page SEO optimization tool as the ones just mentioned, but it comes with a much cheaper monthly subscription.
🔎 Check out our complete PageOptimizer Pro review
POP includes a bevy of top of the line on-page optimization features such as:
Subscribing to PageOptimizer Pro allows you to properly optimize your content without spending an obscene amount of extra money on another SEO tool.
5. Pin Inspector
While many people think of Pinterest as a place to find recipes or inspiration for your new kitchen remodel, it’s actually one of the best platforms to drive traffic to your online business.
The problem is most people don’t understand how to identify to proper keywords you use for their pins and boards.
Pin Inspector is a tool that reverse engineers exactly how the most popular Pinterest accounts in any niche are generating avalanches of free traffic.
🔎 Read our analysis of Pin Inspector
For only $47 one-time (with my special discount link) Pin Inspector will help you:
No matter what type of content you are producing, Pin Inspector can help you unlock the power of Pinterest traffic for your business.
6. Zlappo
When it comes to digital marketing, Twitter is one of the most misunderstood social media platforms.
There are marketers who make 6-figures on just Twitter traffic alone! It’s that amazing of a traffic source.
Zlappo is an affordable tool that helps you automate your Twitter marketing by following the best practices of some of today’s elite Twitter marketers.
Some of Zlappo’s top features include:
Even if you have never thought about using Twitter marketing for your business, give Zlappo a try and witness the traffic that you have been missing out on.
In conclusion…
Making money online is hard enough. Don’t make it harder by overspending on marketing tools.
If you have some favorite cheap marketing tools that have helped grow your business, feel free to leave them in the comments below 👇