Disclosure:Β This post contains affiliate links, meaning I may earn commissions if you purchase something through the links below. Learn more.

As a business owner, one of the things you need to focus on is digital marketing. It can be tough to know where to begin, but there are some great tools that can help you get started.

The problem is that when you are just starting out, it might not make sense to spend a lot of money subscribing to the best and most expensive marketing tools out there.

The following list is a curated collection of my favorite affordable marketing tools that can help grow your business in 2022.

1. Systeme.io

  • FREE to start; Paid plans range from $27-97 per month

It has functionality similar to tools like Clickfunnels and Kartra, but the monthly subscription fee is literally a fraction of the price (or even free if you are just starting out).

πŸ”Ž Check out our unbiased Systeme.io review

Systeme gives you access to the following marketing tools:

  • Sales Funnel Builder
  • Email Marketing
  • Online Course Creation
  • Website Builder
  • Affiliate Program Management
  • Evergreen Webinar Hosting
  • Marketing Automations

The most expensive plan gives you unlimited contacts and email sends per month which is unheard of even from the top email marketing platforms.

2. GetResponse

  • FREE for up to 500 contacts; Paid plans start at $15 per month

Email marketing is still one of the most cost-effective channels to drive engagement and grow your online business.

Email campaigns deliver a higher ROI than any other type of digital marketing, so focusing on email is a must for any marketer who is worth their weight.

For only $15 per month you get:

  • 1000 Contacts
  • Unlimited Landing Pages
  • Autoresponders
  • Email Scheduling
  • Website Builder
  • Basic Segmentation

However, the FREE plan is more than enough for most new marketers to get started, so you can save money on another tool subscription while you start making money from your email list.

It’s a win-win!

3. Keyword Atlas

  • $67 one-time purchase; see below for 45% off Private Discount link

The first step of executing any successful content marketing campaign is identifying the right keywords to target.

Tools like Ahrefs and SEMRUSH do an amazing job uncovering lucrative keywords in any niche…but they are both around $100 per month for their most basic plan.

πŸ“– Read our Keyword Atlas Review and Walkthrough

For only $37 one-time (with my private discount link) Keyword Atlas gives you access to:

  • Autocomplete Data for 21 Top Websites
  • Free Search Volume Data
  • Keyword Idea Generator
  • Related Keywords
  • East Filter and Export Functionality

The inexpensive one-time price makes Keyword Atlas a no-brainer purchase for anyone looking to become a keyword super-sleuth and maximize their content marketing ROI.

4. PageOptimzer Pro

  • FREE 7-day Trial; Paid plans start at $22 per month

Once you find the proper keywords to write about for your content marketing campaigns, the next step is to optimize your posts for Google search.

Tools like Surfer and MarketMuse are great at optimizing content to get on page one of the SERPs, but they also come with hefty price tags.

πŸ”Ž Check out our complete PageOptimizer Pro review

POP includes a bevy of top of the line on-page optimization features such as:

  • Unlimited Reports
  • Chrome Plugin
  • Secret Key Access
  • Content Editor
  • LSI Keyword Recommendations
  • Downloadable Reports

Subscribing to PageOptimizer Pro allows you to properly optimize your content without spending an obscene amount of extra money on another SEO tool.

5. Pin Inspector

  • $67 one-time purchase; see below for special $20 off discount link πŸ‘‡

While many people think of Pinterest as a place to find recipes or inspiration for your new kitchen remodel, it’s actually one of the best platforms to drive traffic to your online business.

The problem is most people don’t understand how to identify to proper keywords you use for their pins and boards.

πŸ”Ž Read our analysis of Pin Inspector

For only $47 one-time (with my special discount link) Pin Inspector will help you:

  • Uncover Popular Keywords
  • Discover Top Trends
  • Analyze Competitor Pins
  • Browse and Scrape Your Feed
  • Find the Top Accounts in Any Niche

No matter what type of content you are producing, Pin Inspector can help you unlock the power of Pinterest traffic for your business.

6. Zlappo

  • FREE 7-day Trial; Paid plans start at $12.49 per month

When it comes to digital marketing, Twitter is one of the most misunderstood social media platforms.

There are marketers who make 6-figures on just Twitter traffic alone! It’s that amazing of a traffic source.

Some of Zlappo’s top features include:

  • Evergreen Tweet List
  • Drip (time-interval) Threads
  • Followers & Unfollowers Analytics
  • Engage Directly with your Mentions
  • Auto-retweet All Posts in Intervals

Even if you have never thought about using Twitter marketing for your business, give Zlappo a try and witness the traffic that you have been missing out on.

In conclusion…

Making money online is hard enough. Don’t make it harder by overspending on marketing tools.

If you have some favorite cheap marketing tools that have helped grow your business, feel free to leave them in the comments below πŸ‘‡

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