8 Affordable Marketing Tools That Can Help Grow Your Business [2023]

As a business owner, one of the things you need to focus on is digital marketing. It can be tough to know where to begin, but there are some great tools that can help you get started.

The problem is that when you are just starting out, it might not make sense to spend a lot of money subscribing to the best and most expensive marketing tools out there.

The following list is a curated collection of my favorite affordable marketing tools that can help grow your business in 2023.

1. Systeme.io (All-in-one Marketing Platform)

Systeme.io is one of the most inexpensive funnel builders/all-in-one marketing tools available.

It has functionality similar to tools like Clickfunnels and Kartra, but the monthly subscription fee is literally a fraction of the price (or even free if you are just starting out).

Systeme gives you access to the following marketing tools:

• Sales Funnel Builder
• Email Marketing
• Online Course Creation
• Website Builder
• Affiliate Program Management
• Evergreen Webinar Hosting
• Marketing Automations

The most expensive plan gives you unlimited contacts and email sends per month which is unheard of even from the top email marketing platforms.

2. GetResponse (Email Marketing Platform)

Email marketing is still one of the most cost-effective channels to drive engagement and grow your online business.

Email campaigns deliver a higher ROI than any other type of digital marketing, so focusing on email is a must for any marketer who is worth their weight.

GetResponse provides a cost-effective solution to a notoriously expensive business expense.

For only $15 per month you get:

• 1000 Contacts
• Unlimited Landing Pages
• Autoresponders
• Email Scheduling
• Website Builder
• Basic Segmentation

However, the FREE plan is more than enough for most new marketers to get started, so you can save money on another tool subscription while you start making money from your email list.

It’s a win-win!

3. Keyword Atlas (SEO Keyword Research Software)

The first step of executing any successful content marketing campaign is identifying the right keywords to target.

Tools like Ahrefs and SEMRUSH do an amazing job uncovering lucrative keywords in any niche…but they are both around $100 per month for their most basic plan.

Keyword Atlas is my favorite cheap marketing tool for finding the top money-making keywords to target when writing content.

For only $37 one-time (with my private discount link) Keyword Atlas gives you access to:

• Autocomplete Data for 21 Top Websites
• Free Search Volume Data
• Keyword Idea Generator
• Related Keywords
• East Filter and Export Functionality

Keyword Atlas is a no-brainer to buy for anyone who wants to become a keyword super-sleuth and get the most out of their content marketing ROI.

4. SendPulse (Multichannel Marketing Tool)

Multichannel marketing provides several benefits for small business owners such as reaching their target audience through different channels, building brand awareness, providing valuable insights into customer behavior, improving overall ROI, and staying competitive in a crowded marketplace.

SendPulse offers a comprehensive suite of marketing tools in one platform, enabling small business owners to access all the marketing channels they need in a single place.

SendPulse’s multiplatform chatbot builder is a major highlight of the company, which enables marketers to easily build chatbots for leading social media platforms such as Instagram, Facebook, WhatsApp, Telegram, and Viber. SendPulse’s integration with OpenAI provides an added advantage, enabling marketers to create advanced chatbots customized to their business needs using GPT-3 technology.

Some of Sendpulse’s top features include:

• Best in Class Chatbot Builder
• FREE Email Campaign Sending (Up to 15k emails per month)
• FREE CRM
• Landing Page Builder
• SMS Messaging
• Online Course Creator
• Web Push Capabilities
• Advanced Automation
• Pop-up Designer

Overall, SendPulse is an excellent tool for small business owners to streamline and enhance their marketing campaigns.

5. PageOptimzer Pro (Onpage SEO Tool)

Once you find the proper keywords to write about for your content marketing campaigns, the next step is to optimize your posts for Google search.

Tools like Surfer and MarketMuse are great at optimizing content to get on page one of the SERPs, but they also come with hefty price tags.

PageOptimizer Pro (also known as POP) is a similar on-page SEO optimization tool as the ones just mentioned, but it comes with a much cheaper monthly subscription.

POP includes a bevy of top of the line on-page optimization features such as:

• Unlimited Reports
• Chrome Plugin
• Secret Key Access
• Content Editor
• LSI Keyword Recommendations
• Downloadable Reports

Subscribing to PageOptimizer Pro allows you to properly optimize your content without spending an obscene amount of extra money on another SEO tool.

6. Pin Inspector (Pinterest Spy Tool)

While many people think of Pinterest as a place to find recipes or inspiration for your new kitchen remodel, it’s actually one of the best platforms to drive traffic to your online business.

The problem is most people don’t understand how to identify to proper keywords you use for their pins and boards.

Pin Inspector is a tool that reverse engineers exactly how the most popular Pinterest accounts in any niche are generating avalanches of free traffic.

For only $47 one-time (with my special discount link) Pin Inspector will help you:

• Uncover Popular Keywords
• Discover Top Trends
• Analyze Competitor Pins
• Browse and Scrape Your Feed
• Find the Top Accounts in Any Niche

No matter what type of content you are producing, Pin Inspector can help you unlock the power of Pinterest traffic for your business.

7. Zlappo (Twitter Growth Tool)

When it comes to digital marketing, Twitter is one of the most misunderstood social media platforms.

There are marketers who make 6-figures on just Twitter traffic alone! It’s that amazing of a traffic source.

Zlappo is an affordable tool that helps you automate your Twitter marketing by following the best practices of some of today’s elite Twitter marketers.

Some of Zlappo’s top features include:

• Evergreen Tweet List
• Drip (time-interval) Threads
• Followers & Unfollowers Analytics
• Engage Directly with your Mentions
• Auto-retweet All Posts in Intervals

Even if you have never thought about using Twitter marketing for your business, give Zlappo a try and witness the traffic that you have been missing out on.

8. Pictory (Video Marketing Tool)

Experienced digital marketers understand that in order to stay relevant in the modern online environment, they must produce video content.

The issue is that it’s difficult and time-consuming to create high-quality videos for sites like YouTube, Instagram, and TikTok.

Pictory is an inexpensive tool that helps marketers save time and money when producing video content for their target audience.

Their free trial lets you try out all of their most popular features including:

• Convert blog posts to video
• Create video highlights from longer videos
• AI-enabled voiceovers
• Automatic captioning and subtitles
• Edit videos using text
• Auto transcribe videos

If you are a content marketer who is looking to up their video marketing game, Pictory is the easiest and most inexpensive solution on the market.

In conclusion…

Making money online is hard enough. Don’t make it harder by overspending on marketing tools.

If you have some favorite cheap marketing tools that have helped grow your business, feel free to leave them in the comments below 👇