Stan Store vs Linktree: Which Link in Bio Tool is BETTER? [2024]

stan store vs linktree featured

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With both Stan Store and Linktree, you can sell products and much more. But does one platform offer more bang for the buck? By the end of this post, you’ll have a clear understanding of the differences in features, benefits, and pricing of Stan Store vs Linktree.


  • Stan Store enables full ecommerce selling directly from social media profiles, while Linktree specializes in organizing and sharing key links.
  • Linktree is a great option for affiliate marketers.
  • Stan Store offers a 14-day trial to their paid plans while Linktree has a “Free Forever” plan to get started

Stan Store vs Linktree: At a Glance



βœ… Best for influencers selling from social media
βœ… Build a high-converting storefront to sell your products/services
βœ… 14-day risk-free trial

Or Try Stan Store for FREE πŸ”₯

Linktree logo



βœ… Best overall link-in-bio platform for creators
βœ… Start sharing links with FREE forever plan
βœ… 7-day risk-free trial (Pro Plan)

Or Try Linktree for FREE πŸ”₯

Why You Should Choose Stan Store

When it comes to choosing between Stan Store and Linktree, Stan Store is the best choice for anyone needing full ecommerce capabilities beyond a simple link-in-bio solution.

Stan Store enables creators and solopreneurs to directly monetize their audiences across their social channels.

If you need to sell directly from your social media profile(s) you should choose Stan Store over Linktree.

πŸ† Best Store for Creators

Stan Store

Overall Score: 4.5


Stan Store provides everything you need to build a profitable online store. With an intuitive drag & drop store builder and built-in marketing tools, anyone can create a beautiful ecommerce website.


  • Easy to use store builder
  • Best link-in-bio style storefront option
  • Built-in email + social marketing


  • Limited payment gateway options

We earn a commission if you make a purchase, at no additional cost to you.

stan store homepage

Why You Should Choose Linktree

When it comes to choosing between Linktree and Stan Store, Linktree stands out as the better option for anyone who isn’t searching for an ecommerce solution but still needs a powerful link-in-bio tool.

For the vast majority of creators (and specifically affiliate marketers), Linktree provides the best combination of features and price, unlocking value at every pricing tier.

Whether you want to display profile links, highlight your top content, enable tipping capabilities, leverage affiliate opportunities, or funnel fans anywhere online, Linktree gets the job done.

πŸ† Best Link-in-Bio Tool


Overall Score: 4.6


Linktree offers an intuitive suite of tools catering to creators and solopreneurs who aim to organize and share online links with ease. With Linktree, you get instant access to streamlined link management, consolidated social media connectivity, and customizable profile pagesβ€”all through an elegant and simple interface.


  • Display all of your important links in one place
  • Free plan features are very generous
  • Easily scales with your business needs


  • No ecommerce capabilities
  • Linktree branding required for free users

We earn a commission if you make a purchase, at no additional cost to you.

Linktree logo

About the Products

Before we analyze features, benefits, and pricing, let’s look at each product’s history…

Stan Store

stan store hero image

Stan Store was created by entrepreneur John Hu in 2019.

As a TikTok creator himself, John created Stan Store out of his necessity to make selling products online easy for people without coding skills or design experience.

With Stan Store, anyone can create a beautiful online store in minutes and start taking orders right away.


linktree homepage

Linktree was founded in 2016 by Alex Zaccaria and Anthony Zaccaria. The brothers recognized the need for a simple way to consolidate multiple online links into one easy-to-share profile link.

This led to the creation of Linktree, a platform designed to empower creators worldwide by making it easier for them to organize and share links across all social media platforms.

The brothers claimed it only took them 6 hours to build the first iteration of the tool.

With its user-first approach, Linktree stands out for its simplicity and dedication to helping creators streamline their online presence.

Stan Store vs Linktree: What Features Do They Offer?

There are plenty of social media link-in-bio tools on the market, but what separates Stan Store and Linktree from the pack?

Let’s take a closer look at each product…

Stan Store Features

Stan Store comes equipped with tools to help creators sell their products, courses, and services online.

Some key features include:

  • All-in-One Creator Store
  • Simplified Checkout
  • Built-in Marketing
  • Detailed Analytics
  • White Label Branding
  • Integrations
  • No Transaction Fees
  • Easy to Use Interface

The goal of Stan Store is to provide creators with everything they need in one place to sell products, market their brand, and manage orders with ease.

With the robust set of included features, I think it achieves this goal well.

Linktree Features

Linktree makes it simple for users to establish a solid link-in-bio presence that helps drive traffic anywhere.

Some of the standout features include:

  • All-in-One Link Page
  • Customizable Design Themes
  • Clicks and Views Analytics
  • Social Media Connections
  • Link Scheduling
  • Mailchimp Integration
  • Simple Drag & Drop Interface

Linktree simplifies the process of sharing your online presence by consolidating all of your links in one easy-to-access location. This eliminates the need for managing multiple links across various platforms.

Stan Store vs Linktree: How Much Do They Cost?

Now that you know all of the main features included in each product, let’s talk about how much each one costs.

Stan Store Pricing

Designed with scaling creators in mind, Stan Store’s pricing structure is transparent with no hidden fees or transaction costs that nickel and dime you as your business grows.

stan store pricing

Stan Store only has 2 pricing packages to choose from:

  • Creator ($29 per month)
  • Creator Pro ($99 per month)

The most popular plan is their Creator Pro plan. For $99 per month you get everything included in the Creator plan plus:

  • Email Marketing
  • Unlimited Funnels
  • Discount Codes and Upsell Offers
  • Affiliate Payments
  • Pixel Tracking

For those who want to save money, Stan Store offers a 20% discount on all annual plans.

Linktree Pricing

Designed with scaling creators in mind, Linktree’s pricing structure is simple and transparent.

linktree pricing and plans

Linktree offers four straightforward pricing tiers: Free, Starter, Pro, and Premium.

The Free option provides everything you need for a personal Linktree including unlimited links, tip jar and other monetization features. It’s free forever and allows individuals to get started.

For growing influencers, the Starter tier adds upgraded style options, affiliate tools, and scheduling for $5 USD per month when billed monthly.

The popular Pro tier is most ideal for content creators and businesses at $9 USD per month. It builds on Starter by providing advanced analytics, conversion tracking, the option to remove the Linktree logo, and more. Pro users also receive additional visitors.

At the top end, the Premium tier delivers concierge customer support, personalized onboarding, a dedicated account manager, data exports, and exclusive content for $24 USD per month. It’s tailored for major brands and businesses needing white glove service.

Overall, Linktree’s pricing ladders up nicely based on needs around customization, analytics, monetization features, support level, and audience size. Most people can start with the forever-free individual plan and upgrade over time if they outgrow those capabilities.

Ultimately the platform remains affordable at every tier while delivering outstanding value.

Stan Store vs Linktree: Comparison Breakdown

Comparison Showdown
Stan Store
Advanced FeaturesWhich has the best features?
Ease of UseWhich platform is easiest to learn?
DesignWhich has the best design?
SupportWhich has the best support?
PriceWhich is the lowest price?
Value Which is the best value?

Stan Store vs Linktree Final Words…

For entrepreneurs prioritizing building an e-commerce business, Linktree won’t be much help. Stan Store, however, provides storefront creation tools to sell products and scale revenue.

For those focused specifically on organizing and sharing links across social channels, Linktree represents a perfect fit – allowing you to seamlessly centralize URLs and funnel fans anywhere.

The choice really comes down to your specific goals and intended use case.

A Better Alternative…

If you’re a creator looking for an all-in-one platform to sell digital products, subscriptions, and merchandise Sellfy is the best overall alternative to both Stan Store and Linktree.

Start your 14-day free trial today and discover how Sellfy can help you launch, grow, and succeed in your online business. No credit card is required, and you can cancel anytime.

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