ClickBank vs Digistore24: Which Platform is BEST for Marketers? [2024]

clickbank vs digistore24 featured

Disclosure: This post contains affiliate links, meaning that if you purchase something through the links below, I will receive a commission at no cost to you. Learn more.

Choosing the right affiliate offers for your audience always delivers the highest conversions and commissions over the long run. So today, we will look at two of the top affiliate marketplaces and evaluate ClickBank vs Digistore24 to see which one may be right for you.


  • ClickBank is the better choice for beginner affiliate marketers, with a large catalog of digital products and high commission rates of up to 75%.
  • Digistore24 specializes in online courses and has a strong presence in Europe, especially Germany where it is the #1 affiliate marketplace.
  • Don’t yourself to one platform – find the best offers across both ClickBank and Digistore24 to promote to your audience.

ClickBank vs Digistore24: At a Glance

clickbank logo


  • Best marketplace for new affiliate marketers
  • Large marketplace of digital products to promote
  • Commission rates up to 75% on sales
digistore24 logo


  • Best marketplace for affiliates targeting Europe
  • Specializes in selling online courses
  • Large presence and brand recognition in Germany

ClickBank vs Digistore24: My Experience

As an online marketer with almost a decade in the industry, I’ve worked with various affiliate platforms.

When I started out as an affiliate marketer, ClickBank was one of the first networks I joined. At the time, ClickBank offered a treasure trove of digital products in niches that appealed to my audience. I found several solid offers to promote and saw some steady commissions rolling in during my first couple of years.

However, it seems ClickBank has geared more towards health, relationships and spirituality offers nowadays rather than products specifically for online business and marketing purposes.

Because of this, I began struggling to find internet marketing offers on ClickBank that truly resonated with my audience and provided real value. Another side effect was that the offers that were still high-quality became ultra-competitive to promote as an affiliate.

My personal experience (in my niche) led me to stop promoting ClickBank affiliate offers except for a couple of long-term winners like the Ambassador Program.

I joined Digistore24 late last year to promote Jonathan Montoya’s Freedom Accelerator course.

digistore24 IM affiliate offers

Since then, I’ve also started promoting Matt Parr’s Tube Mastery course, which is hosted on the Digistore24 marketplace.

Regardless of platform, finding the right balance between quality affiliate products and an engaged audience is one of the keys to success as an affiliate marketer.

Based on Google Trends data, ClickBank has a much higher average search volume than Digistore24.

Search volume is usually a good indication of overall popularity.

Below is a chart comparing the organic search popularity of ClickBank and Digistore24 over the last 12 months.

clickbank vs digistore24 google trends chart

About ClickBank

Founded in 1998, ClickBank is an online marketplace that features over 6 million products from 130,000 vendors and serves over 30 million customers globally.

The platform is best known for hosting a wide range of products in the internet marketing, online business, and software niches.

With over 100,000 active affiliates, ClickBank has become a key monetization channel for info and software businesses.

Read More…

Check out this roundup of ClickBank Alternatives for Affiliate Marketers

Why You Should Choose ClickBank

With over 6 million registered members, ClickBank stands out as one of the leading digital marketplaces connecting affiliate marketers with product creators.

If you’re looking to promote offers or sell your own products, ClickBank provides key advantages:

Extensive catalog of offers – Browse and filter thousands of products across niches like health, relationships, finance, and more to find relevant offers tailored to your audience. The diverse marketplace makes it easy to match products that resonate.

High commission rates – ClickBank products often pay generous commissions between 50-75% to reward affiliate efforts. Their competitive rates optimize your earning potential.

Trust and recognition – As an early industry pioneer, ClickBank has an established brand presence. Customers recognize and trust the ClickBank name.

User-friendly platform – The dashboard lets you conveniently track detailed analytics like EPC, conversion rates, and commission totals to optimize promotions.

Valuable resources – ClickBank University offers free tools and education for affiliate marketers and product creators. Useful for beginners.

Other ClickBank Comparisons

How to Sign Up as a ClickBank Affiliate

Signing up as an affiliate on Clickbank is free and takes only a few minutes.

Here is the link to sign up for a ClickBank affiliate account.

signup for clickbank affiliate account

Once your account is approved, you’ll access the ClickBank marketplace containing thousands of offers across niches.

You’ll be able to browse products, scout offers relevant to your audience and generate unique affiliate links to share with your audience.

Be sure to set up your payment method by going into account settings.

Connecting your preferred payout option like direct deposit or PayPal ensures you get paid out on time each period when your commissions are due.

How to Find ClickBank Offers to Promote

Once you have signed up as a ClickBank affiliate, navigate to the Affiliate Marketplace to search for offers to promote on Twitter.

clickbank affiliate marketplace

I’ll start my search by narrowing it down to a specific niche and filtering the results by Gravity: High-Low.

You may be wondering how to understand ClickBank Gravity Score.

The ClickBank Gravity Score is a performance metric calculated over a 12-week rolling period to measure the sales momentum of offers on the ClickBank affiliate marketplace.

The higher the Gravity Score, the better an offer is currently performing for various affiliates. It’s not an end-all-be-all metric but it is certainly helpful when choosing a new offer to try out.

how to search clickbank affiliate marketplace for offers

The next step is to examine if the offer is good enough to promote (can it make consistent money).

Things I Look For

  • Gravity Score > 10
  • Average $/conversion > $100 USD
  • Recurring/Rebill commissions available

Once I find an offer that looks solid, I’m going to use the eye test on the offer’s landing page and funnel to determine if I feel like it will convert well.

Let’s try this out with the offer below πŸ‘‡

Perpetual Income 365 is ClickBank’s top IM (internet marketing) offer and one of the few I still recommend.

clickbank perpetual income landing page

Sending traffic to this type of polished landing page will more often than not result in the user entering their information.

From that point on, the lead is pushed through a conversion-optimized funnel where you pick up 50% commission every step of the way (including all recurring billing).

clickbank perpetual income funnel
Perpetual Income 365 Sales Funnel

The average commission earned per conversion, including upsells and recurring revenue is over $560!

Steal my offer selection process for your niche to find ClickBank products that give you the best chance to make money as an affiliate!

About Digistore24

Founded in 2012 by Sven Platte, Digistore24 is a digital marketplace platform headquartered in Germany that focuses on entrepreneurs selling educational products, online training courses, ebooks and tools to start digital businesses

Digistore24 has over 6,000 digital products listed from merchants in Germany and globally across 170+ countries.

The company claims to have created a whopping 300+ millionaires including merchants as well as affiliates

Digistore24 has expanded its operations to the US with offices in St. Petersberg, FL and has an international affiliate network.

Why You Should Choose Digistore24

Digistore24 stands out as a top European platform for selling and promoting online courses.

If you want to market education-based products or affiliate offers, Digistore24 provides these advantages:

Extended cookie duration: One of the most significant advantages of Digistore24 over competitors such as ClickBank is its generous 180-day cookie policy. This extended duration means affiliates have a much longer window to earn commissions following a referral click.

High-converting video-based courses: Digistore24 has carved out a niche for itself by focusing on video-based courses, a content format known for its high conversion rates, especially when dealing with complex subjects that require detailed explanations.

Global reach with strong EU base – Based in Germany, Digistore24 is the #1 affiliate marketplace in Europe while expanding growth across 170+ countries with students and creators worldwide.

Top-tier affiliate program – Digistore24’s affiliate program is celebrated for being among the best in the industry. Affiliates can earn exceptionally high commissions, with rates reaching up to 85% on every sale, based on the specific terms of their agreement.

Multiple payout options – Besides major options like PayPal, Digistore24 integrates multiple payment methods making regional conversion and checkout seamless.

How to Sign Up as a Digistore24 Affiliate

Becoming a Digistore24 affiliate is simple, and joining their program is free. As an affiliate, you earn commissions by driving traffic and sales to online course creators on the Digistore24 platform.

Here is the link to sign up as a Digistore24 affiliate.

digistore24 affiliate sign up page

Once registered, you’ll access your Digistore24 affiliate dashboard.

This is where you can start browsing products and grab your unique affiliate links and promo tools to drive traffic.

Make sure to also take a moment to set up your payment account so you are ready to receive your affiliate commissions seamlessly.

Digistore24 offers several payout options, including bank transfer, PayPal, and Mercado Pago, so you can select the method that suits you best.

How to Find Digistore24 Offers to Promote

As an affiliate-focused ecommerce platform for selling online courses, Digistore24 makes it easy to search and find offers tailored to your audience.

Similar to other affiliate marketplaces, Digistore24 has a pretty straightforward user interface.

When you first log in to your Digistore24 affiliate dashboard, you’ll see highlighted offers across niches like finance, health, technology, and more. You can scroll through or search for your specific niche.

The site has a user-friendly interface that allows you to drill down by relevant categories and filters to match products to promote.

digistore24 affiliate marketplace search and filters

Additionally, Digistore24 allows you to filter offers by:

  • Categories – Narrow down by niche from marketing, personal development, design and more
  • Earnings Per Sale – Find the highest-paying offers
  • Cart Conversion Rate – Find the offers that convert best
  • Publication Date – Promote the newest offers and get a jump start on other affiliates

Spend time clicking on multiple offers that catch your eye, and vet the course content by taking free previews when possible.

Make sure to do your research to pick offers that truly provide value.

This ensures when you do promote Digistore24 offers, you feel confident sending your audience to products they’ll genuinely appreciate.

What are the Key Differences Between ClickBank and Digistore24?

Both platforms serve as affiliate networks, but they differ in terms of product offerings and market presence.

Number of English Language Products

ClickBank is renowned for its extensive range of products in its catalog.

With thousands of products (1942 offers to be exact) across various niches, it’s got something for everyone.

how many products does clickbank have

Digistore24 offers more products, but most are in German, which isn’t ideal for affiliate marketers promoting to English-speaking countries.

digistore24 products by language filter

After filtering products by Language, you’ll find that Digistore24 only has 776 English-language products to promote. That’s 40% of the size of ClickBank’s catalog.

Newbie Friendliness

Getting started with ClickBank is generally straightforward. There’s plenty of documentation and community support to help you along the way.

Just search YouTube for ClickBank Affiliate Marketing and you’ll find more free information than you could possibly absorb.

clickbank affiliate marketing search on youtube

Digistore24, on the other hand, might have a slight learning curve if you’re new to affiliate marketing.

There’s just less information available about how to use and profit from the Digistore24 platform specifically.

ClickBank vs Digistore24: Final Thoughts

Some of you may feel compelled to choose one over the other. However, savvy marketers realize don’t need to take an either/or approach.

Nothing prevents you from cherry-picking the best products across marketplaces to suit your audience.

Take what you learned today about ClickBank and Digistore24 and use that to make the most money you possibly can!

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