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Since I started selling digital products in October 2020, I’ve grossed over $26,000 on the Gumroad platform.
In this article, I’m going to provide you with a detailed Gumroad review, explain how to list and sell products, and show you exactly how I use it to make a very nice side income for myself.
What is Gumroad?
Gumroad is an online marketplace where creators can easily list and sell their products, services, or even recurring memberships.
Gumroad was founded in 2011 by Sahil Lavingia and since then its creators have been paid out over $450 million. In 2020 Gumroad is paying out over $2.5 million per week to creators from all over the world.
The idea behind Gumroad was to make selling products directly to the consumer as easy as social sharing.
What are Gumroad’s Fees?
It is free to list your products on Gumroad and you are only charged a fee if you make a sale.
Their fees are based on the lifetime sales volume of the creator.
If you are brand new to the platform, Gumroad will take a 9% cut of your sales plus $.30 per transaction. While this may seem a bit high, keep in mind that there are no monthly membership fees and their transaction fee includes any Stripe fees (2.9% + $.30).
As your sales volume increases, the Gumroad transaction fee decreases.
If you can get to $100k in lifetime sales, they are only taking an additional .1% on top of the standard Stripe fees, so you are almost selling for free.
Currently, I’m in the $10,000-$99,999 tier so Gumroad is taking an additional 2.1% from each transaction.
Not a bad deal for all of the value the platform provides to its creators!
What types of products can you list?
There is no limit to the types of products that you can list on Gumroad. A few examples are:
- Courses (my review of the best Gumroad courses for digital marketers)
- Community memberships
- Physical goods
These are just a couple of the more popular types of products listed in the Gumroad Marketplace, but like I said before the possibilities are virtually endless.
Thoughts on Gumroad (Is it worth it?)
Gumroad is an excellent platform for new and established creators alike to list and sell their products online.
Unlike its competitors, Gumroad has a marketplace component and internal search engine that allows creators to showcase their products to potential buyers.
- Free to list products
- Intuitive landing page builder
- Well know brand among Twitter and Instagram
- Membership platform rivals more expensive competitors
- Fees for brand new creators seem a bit too high
How to list a product on Gumroad
When you initially create a new product, Gumroad will present you with 3 options to choose from.
Choose the classic option when you want to list a product and start selling it immediately.
Fill out all of the product details including:
- Marketplace Thumbnail
- Product Cover Image
- Additional Details
Next, upload any files that the purchaser will receive, and choose if you want a unique license key generated for each sale.
When choosing the price of your product you can either set it in stone or let the buyer decide what they are willing to pay.
If you choose to allow buyers to “pay what they want”, you have the ability to set a minimum and suggested price for the product.
There is also the option to set up multiple versions of your product. This is great if you want to try and upsell the buyer to a more expensive package.
I always have multiple versions of my product available, with the most expensive option containing high-end bonuses.
There are some additional settings you may want to enable depending on the product.
Finally, once you are satisfied with the landing page information, it’s time to create a custom URL for your product and click “Publish”.
Now your product is available for purchase!
The pre-order option allows you to list a product and start accepting money for it, but release it at a later date.
I use this option for all of my product launches (more on that later).
During the product setup, the only difference is that you must choose a release date and time for the pre-order to drop.
As a seller, you will not receive any of the money collected until the product is actually released to the pre-order buyers.
You can change the release date and time after the pre-order has been published, and you have the option to release the product early and charge the buyers immediately.
If you want to sell access to a community or newsletter, you should choose the membership option.
Gumroad makes it simple to collect recurring payments from your customers. The membership platform rivals that of competitors that charge a lofty monthly fee.
When you choose the membership option the product setup is basically the same as choosing classic, but you get to decide how much and how often your members are charged.
There are also some additional settings specifically for membership products.
Offering a free trial is a great way to easily onboard new subscribers with little friction.
Gumroad will send them an email 48 hours before they are charged letting them know they are about to be billed.
How to create discount codes
Once you have your product listed on the Gumroad Marketplace you may be wondering how to create discount codes to entice potential buyers.
Creating a discount code in Gumroad is easy. Simply navigate to the “Checkout” tab of the product you want to create a code for.
You will have the option to create a custom code name, choose the discount amount ($ or %), and the quantity available.
There is also the option to add a discount code field at checkout. If you don’t add a discount code field, you will have to append the code directly to your product link.
To create a link with the discount code already activated, simply append the string below to the end of your product’s URL:
Sharing a link with an offer code attached will automatically display the discounted price on the landing page without the viewer having to add the discount code at checkout.
How do you get paid?
Once your Gumroad seller’s account is out of the initial review period, you will start to receive your payouts (minus any fees) every Friday for any credit/debit card sales from the previous week.
If you accept Paypal payments, you will receive those immediately to your Paypal account.
In order to receive a weekly payout, you will need to provide Gumroad with your banking information.
Direct deposit to a bank account or debit card is available for 29 countries. For any countries where direct deposit is not available, getting paid weekly via Paypal is your only option.
My Gumroad journey
I started selling digital products on Gumroad in October of 2020.
The first product I launched was my flagship course Affiliate Site Empire. It teaches people how to build and monetize affiliate websites.
I opted to run a pre-order for 45 days prior to releasing Empire and offered a hefty 65% discount to buyers during the pre-order period.
It started off slowly, but as the launch approached, I pressed my audience harder and started to get more sales.
By the end of the pre-order, I had sold over $2800!
The crazy part was I only promoted the pre-order to a Twitter account of fewer than 1000 followers and a very small email list.
I had literally printed money out of thin air, so I decided to go all-in on Gumroad.
Fast forward a year and I have generated over $26,000 on the Gumroad platform, with the majority of revenue coming from Empire.
Getting started as a Gumroad creator
When I hit $20,000 in revenue I shared a few tips with my Twitter followers on how to get started as a Gumroad creator.
Here they are:
1. You don’t need a large audience to make sales
I started my presale of “Affiliate Site Empire” when I had 600 Twitter followers. That presale netted me almost $3000.
If you want to sell a course just throw up a presale and give yourself enough time to create it.
2. Walk it like you talk it
I have plenty of proof that I make a very comfortable living doing exactly what I teach.
If you can show people income proof and real-life expertise it goes a long way in closing the sale.
3. Run a lengthy pre-order
I ran my first Gumroad pre-order for 45 days.
It gave me something to promote and people started to notice me. Once you transition from a consumer to a creator you start to stand out from the crowd.
Those early presales gave me a massive confidence boost as well.
4. Have a high(ish) ticket mindset
In the world of digital marketing, Empire ($197) is not considered a high ticket product, but on Gumroad it is.
I could sell way more courses at a lower price point and maybe I’m doing all it wrong but I like valuing my expertise.
Want to double your revenue? Just double your price.
5. Offer multiple pricing tiers
For Empire I have 3 tiers:
- Base product – $127
- Base product + bonus – $157
- Base product + more bonuses + community – $197
Only 14% of people bought the cheapest tier. 36% took the most expensive option. 50% bought in the middle.
There’s a lesson in there.
6. Be available for your customers
For me, the sale doesn’t always end with the purchase.
Go out of your way to provide guidance when needed, and help them get the most out of your product.
The extra support will turn them into superfans.
7. Don’t lessen the perceived value
If your course is perpetually on sale then no one will ever buy it at full price.
I run sales from time to time. Mostly when I hit personal milestones, or to celebrate holidays.
It’s alright to offer discounts. Just be careful not to always have a sale running.
If you want to become a Gumroad creator, just take action and create something awesome!
There is always going to be someone interested in what you are selling.
Don’t let self-doubt creep into your head. If I had listened to all of my negative thoughts, I would have missed out on so much positivity and growth over the last year!
Is Gumroad Safe?
Gumroad is totally safe to use for buyers and creators alike.
Payments are secured using Transport Layer Security (TLS) which is more secure than the SSL standard. Using a secure browser, payment information is encrypted using 128-bit encryption that relies on SHA2 ciphers.
Does Gumroad Accept Paypal?
Yes, Gumroad creators have the option to accept payments via Paypal for their products.
As a creator, if you want to accept PayPal you have to authorize your business Paypal account under the Settings>>Payments tab.
Does Gumroad have an App?
Yes, Gumroad has 2 different mobile apps. There is an app that houses your library of purchases, as well as a separate app strictly for sellers so they can get alerts and track their sales.
Does Gumroad Have an Affiliate Program?
Yes, Gumroad has an affiliate program. Creators add affiliates to promote their products and assign them a commission from 5%-90%.